Trade marks are an important form of IP protection. Registering a trade mark is key to strengthening your business’ professional image, credibility and reputation.
This factsheet sets out:
1) the trade mark registration process; and
2) enforcement strategies.
Almost every business has intellectual property (IP) that they can and should protect. This could be your business name, logo or slogan. You should identify and protect your IP assets from the very start of your business’ lifecycle. However, ensuring you have trade marked all relevant aspects of your business’ branding becomes increasingly important as your business grows. This means that this factsheet is relevant no matter what stage you are at in your business’ lifecycle: if you have unprotected IP, you need to think about how you can protect it.